Creative Media + Social Media to Engage and Educate Young Voters

Young voters across the country consistently have the lowest voter turnout rates of any age group. We believe that we can bridge this gap through the use of media to inform young voters on the political process and ensure they have access to the information they need to feel confident participating in elections. Utilizing fun, creative, and engaging media, it is possible to shrink the information gap that keeps so many young people from the polls. The rise of social platforms like Instagram, Snapchat, and TikTok create the perfect mediums for short, easily digestible informative media that can blend seamlessly into the user’s feed. Young people are already using their phones, EYV brings the information directly to their fingertips.

The political process is considered by young people as largely unexciting, however EYV aims to start rebranding elections as an event to get energized for like the Super Bowl, Oscars, or the Olympics rather than just part of going through the motions of adulthood. Using the platforms many young people are already on, we can create excitement for upcoming election cycles. Generating excitement to go to the polls will boost voter turnout and get young people more engaged in the electoral process!